Versatile writer and content strategist with two decades of experience in media, technology, and innovation. Adept at crafting narratives that connect with global audiences, driving engagement, and managing end-to-end content operations, from ideation to publication.
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EXPERIENCE
Fintech Reporter → Axios Pro, 2021-Present
Played a key role as one of the first hires to launch Axios' paid newsletter strategy, helping establish a new subscription revenue stream and expanding the company's monetization strategy.
Highlights:
- Authored comprehensive news and analysis on venture capital investments, private equity deals, and M&A activity within the fintech ecosystem, attracting a dedicated subscriber base.
- Built and leveraged a robust network of startup founders, C-level executives, venture capitalists, private equity professionals, and investment bankers to break exclusive news stories and deliver unparalleled insights into the fintech sector.
- Positioned Axios Pro as a trusted resource for fintech insights, achieving a 50% open rate across newsletters and solidifying the brand’s reputation in the sector.
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Head of Content → Samsung Next, 2017–2021
Led all aspects of thought leadership and content development at the Samsung division responsible for driving innovation within startup ecosystems globally.
Highlights:
- Orchestrated the development of Component, a monthly tech publication on emerging innovations like AI and edge computing, employing targeted content marketing and SEO strategies to achieve 30K monthly readers within four months.
- Initiated and produced multimedia content series, such as the bi-weekly What’s Next podcast and ClassroomX video series, attracting a global audience.
- Oversaw the creation and publication of over 300 articles, 60 podcasts, and 100 videos as the editorial lead, driving content excellence and strategic alignment across all channels.
- Collaborated with external vendors to redesign samsungnext.com, driving a 3x increase in Q4 traffic post-launch. Scoped and structured the project, authored website copy, and curated visuals. Revamped the company blog, achieving a 6x traffic boost within 100 days.
Portfolio